Transforming media experiences
Lunesta developed the Follow The Wings™ campaign to leverage its popular brand icon: the luna moth. GTO elevated the campaign to an innovative, large-scale, multimedia, outdoor brand experience called “Visual Splendor.” With 3-D mapping, it took viewers on a 15-minute dream-journey projected on the front of a 12-story New York City hotel.
As the surreal dreamscape journey was projected on the front of the Gansevoort Hotel, hundreds of amazed onlookers watched from the street. Film of the event launched on the web and drove visitors to the campaign’s website. The video went viral in its first month and received almost 300,000 views.