Building an integrated omnichannel ecosystem
GTO was charged with raising worldwide awareness about heart failure—a common, disabling and deadly disease that touches millions of people around the globe. We created a multiplatform campaign with a dynamic social media presence, website, and an innovative app that allows users to record and donate their heartbeats.
Transforming the way people experience health
Keep It Pumping is a pioneering campaign that has elevated the conversation about HF around the world. This onmichannel initiative is now approaching one billion impressions.