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About

Our Story

Our Edge

GTO Media launched in 2000. With more than 15 years of experience, our ambition is to lead the industry so our clients and their customers succeed. We do this behind the scenes with automation—like programmatic buying and real-time analytics—and the front end the first-to-market experiences.

We design engaging user journeys—including key channels driving change such as mobile, social, video, and content. We do this across many categories, including health, education, gaming, financial services, energy, and food and beverage.

A full measure of partnership

We measure ourselves by how well we perform for our clients and their customers. Our effort and dedication are unmatched. We proactively, and continually, drive efficiency through innovation. And, we are transparent in our efforts so we can join clients in managing their  resources.

Our Expertise

Our Expertise

We thrive at mastering the ever-changing complexity of multichannel media to connect brands with people.

We create leading-edge multichannel experiences to activate and empower people to move towards health.
The strongest brand connections start with accurate and precise audience targeting. We're experts at identifying and planning for highly specialized user groups.
We optimize performance by using proprietary dashboards that allow us to shift creative, move budgets, and improve ROI in real time.
We develop highly targeted and broadly appealing campaigns for culturally diverse audiences, locally and globally.
First-to-market experience
We hyper-target
Real-time optimization
Diverse and scalable

Leadership

Leadership

Elizabeth Izard Apelles
Elizabeth Izard Apelles
CEO

Elizabeth cofounded Greater Than One in 2000 and leads the company’s long-term growth strategy. She is the CEO of the Greater Than One Group, the leading independent global communications company dedicated to marketing in the interconnected world we live it. Ms. Apelles is also chairman of GTO Greater Good, GTO’s foundation, a 501c3 dedicated to giving back.

Kieran Walsh
Kieran Walsh
President, GTO U.S.

Kieran is the President of Greater Than One, U.S., responsible for leading the GTO staff and offices in New York and San Francisco and for providing oversight on all U.S.-based accounts.

Kieran is an accomplished healthcare marketing executive with over three decades of experience in managing integrated AOR client relationships, including J&J, Merck, Amgen, Pfizer, Boehringer-Ingelheim and Grifols at preeminent general and digital agencies.

Amanda Powers-Han
Amanda Powers-Han
Senior Partner, GTO Media

Amanda leads GTO Media, focusing on current clients and new client development. She joined GTO Media in 2000 when the agency was founded and speaks regular to industry audiences about the latest trends and developments in digital marketing.

Jim Plattner
Jim Plattner
Global Chief Financial Officer, GTO

Jim is the Global Chief Financial Officer of Greater Than One responsible for both the domestic and European business units of GTO as well as their 501c3 philanthropic division, Greater Good. He brings with him a wealth of agency finance and operational experience gained by spending 25+ years at agencies such as Grey Global and Laird and Partners. Whether a long-established agency or one in start-up mode, Jim has always been able to achieve profitable growth while developing and maintaining a strong company culture.

Ken Winell
Ken Winell
Director of Technology

Ken has over 25 years of experience in leading teams to deliver quality technology solutions for clients such as Pfizer, Sanofi, J&J, Kraft Foods and many others. His focus on latest technologies such as Artificial Intelligence, Augmented & Virtual Reality, and other applications for Health Care help GTO remain innovative and ahead of the curve.

John Mahler
John Mahler
Partner, Analytics, Insights & Strategy (AIS)

John is an accomplished business strategist with more than 20 years of hands-on experience in research and discovery, heuristic analysis, as well as conceptual development, tactical planning, usability testing, and rapid prototype engineering.

Katie Schuyler
Katie Schuyler
Director, Integrated Media

Katie oversees strategic planning, execution, and analysis for all media campaigns. With more than 10 years of experience in the consumer marketing and healthcare space, she is an expert at tying clients' goals and objectives to key digital strategies and tactics, delivering results and driving brands forward.

Christa Toole
Christa Toole
Partner, SEO and Analytics

With more than 20 years of industry experience, Christa leads the Search Marketing and Web Analytics groups. She joined the agency in 2000 when the agency was founded and partners with the Director of Search and Chief Operating Officer.

Pilar Belhumear
Pilar Belhumear
Partner, Executive Creative Director

Pilar leads the Experience Design (ExD) group. With more than 20 years of digital and offline creative and marketing development experience, she has won many industry awards and has served as judge for award events.

Gregory Gross, PhD
Gregory Gross, PhD
Partner, Executive Creative Director

Gregory shares 15 years of agency-of-record experience in health care communications. He has specialized in oncology drugs, including product launches, and holds a PhD in English.

Pamela Pinta
Pamela Pinta
Partner, Chief Account and Strategic Officer

Pamela possesses more than 20 years of agency-of-record experience in pharmaceutical advertising. She has launched blockbuster and specialty brands in many therapeutic categories, including oncology, virology, CVD, CNS, and infectious disease.

Noreddine Meterfi
Noreddine Meterfi
Partner, GTO Europe Managing Director

Noreddine’s expertise includes more than 20 years of commercial sales, marketing, and leadership experience in digital communications and public relations. As lead of the GTO Europe office in Madrid, he focuses on current clients and new client development.

Rick Scorzetti
Rick Scorzetti
Global Director, Business Development

With 15+ years of experience in the health care industry, Rick brings expertise in driving results with both established and innovative launch product offerings. In addition to Medscape, his previous endeavors include Epocrates where he grew their business 6-fold, leading to the Athena Health acquisition.

James Mackie
James Mackie
Group Strategy and Advisory

Jim is an expert at gaining a deep understanding of client business, category, and customer challenges in order to shape ideas and programs that build measurable business value, connect deeply with customers, and drive growth. His professional experience spans 15 years in digital strategy, marketing, social media, mobile, analytics, and CRM.

Elizabeth Izard Apelles
CEO
Kieran Walsh
President, GTO U.S.
Amanda Powers-Han
Senior Partner, GTO Media
Jim Plattner
Global Chief Financial Officer, GTO
Ken Winell
Director of Technology
John Mahler
Partner, Analytics, Insights & Strategy (AIS)
Katie Schuyler
Director, Integrated Media
Christa Toole
Partner, SEO and Analytics
Pilar Belhumear
Partner, Executive Creative Director
Gregory Gross, PhD
Partner, Executive Creative Director
Pamela Pinta
Partner, Chief Account and Strategic Officer
Noreddine Meterfi
Partner, GTO Europe Managing Director
Rick Scorzetti
Global Director, Business Development
James Mackie
Group Strategy and Advisory

Our Offices

San Francisco
- Greater Than One West
Office
445 Bush Street, 3rd Floor,
San Francisco, CA 94108
Map
+1 212.252.1999
New York
- Greater Than One
Office
395 Hudson Street, 4th Floor,
New York, NY 10014
Map
+1 212.252.1999
Madrid
- Greater Than One Europe
Office
Calle Montesa, 35,
Escalera Derecha, 3º Izqa, 28006 Madrid
Map
+1 212.252.1999